Cookie Policy

Trase Earth Cookie Policy v1.1 – November 2023.

Introduction

Our website uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). In the content below, we inform you about the use of cookies on our website.

What is a cookie?

Cookies are pieces of data, normally stored in text files, that websites place on visitors’ computers to store a range of information, usually specific to that visitor – or rather the device they are using to view the site – like the browser or mobile phone.

Cookies allow you to login on one page, then move around to other pages and stay logged in. They allow you to set preferences for the display of a page, and for these to be remembered the next time you return to it.

Cookies can also be used to watch the pages you visit between sites, which allows advertisers to build up a picture of your interests. Then when you land on a site that shows one of their adverts – they can tailor it to those interests. This is known as ‘behavioural advertising’.

Almost all websites use cookies in some way or another, and every page you visit in those sites writes cookies to your computer and receives them back from it. Cookies are incredibly useful – they allow modern websites to work the way people have come to expect – with every increasing level of personalisation and rich interactive functionality.

Cookies are categorised depending on what function they are set to perform:

Necessary / Essential cookies

Some cookies ensure that certain parts of the website work properly and that you can access the service you require and that your user preferences remain known. By placing these cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, when you use an ecommerce site, the items remain in your shopping cart until you have paid. We may place these necessary cookies without your consent.

Analytical cookies

Analytical cookies are used to assist us optimize the website experience for users. With these analytical cookies we get insights in the usage of our website. We must ask your permission to place analytical cookies.

Marketing cookies

Marketing cookies enable us to personalise the advertisements for you, and we (and third parties) gain insights into the campaign results. With these cookies you, as website visitor, are linked to a unique ID, so you do not see the same ad more than once for example. Because these cookies are marked as tracking cookies, we must ask your permission to place these.

Preference cookies

Cookies or any other form of local storage that cannot be seen as statistics-anonymous, statistics, marketing or functional, and where the technical storage or access is necessary for the legitimate purpose of storing preferences.

Social media buttons

Buttons such as for Facebook and Instagram are sometimes used to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook and Instagram. These buttons work using pieces of code coming from Facebook and Instagram themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymised as much as possible.

There are other technologies used such as scripts. A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device. A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. To do this, various data about you is stored using web beacons. Tracking technologies are also used by some cookies to provide analytical data and remarketing. You can control tracking cookies through your browser settings.

Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Accept all cookies”, you consent to us using all cookies and plug-ins as described below in this cookie policy. You can also manage which cookies you wish to be set through our consent pop up. Alternatively, you can also manage the way your web browser handles cookies by using this link https://cookiepedia.co.uk/how-to-manage-cookies

Third parties

We may make agreements about the use of cookies with other companies that place cookies. However, we cannot guarantee that these third parties handle your personal data in a reliable or secure manner. Parties such as Google and YouTube and Vimeo are to be considered as independent data controllers within the meaning of the General Data Protection Regulation. We recommend that you read the privacy statements of these companies.

The cookies use on our website are:

_ga

This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.

Duration: 2 Years

Type: Analytics

3rd Party Share: Google

_gid and _gtag_UA_87285243

This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.

Duration: 1 Day

Type: Analytics

3rd Party Share: Google

_gia

This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is used to limit the amount of data recorded by Google on high traffic volume websites.

Duration: 1 Year

Type: Analytics

3rd Party Share: Google

Information collected by Usersnap‍

The referring web application or website is using Usersnap by including the web snippet of Usersnap. This web application or website uses Usersnap, a user feedback solution provided by Usersnap GmbH (“Usersnap”). Usersnap uses "cookies", which are text files placed on your computer, to help the solution to remember data already filled out and for handling your session. Some information about your use of the web application or website will be transmitted to and stored by Usersnap on servers in the European Union (EU).

Usersnap will store information about your IP address, geo-location, operating system, browser version, (browser) screen size, URL visited, your email, and name (in case you provided it).

Usersnap will use this information for the purpose of adding context information to manually submitted feedback by users, for analysis of feedback items, and generated reports in the dashboard of Usersnap. Usersnap may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Usersnap's behalf. Usersnap will not associate your IP address with any other data held by Usersnap.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. By using this web application or website, you consent to the processing of data about you by Usersnap in the manner and for the purposes set out above.

Hubspotutk __hstc

This cookie is set by HubSpot to store and track a visitor's identity.

Duration: 13 months

Type: Marketing

3rd Party Share: N/A

_gcl_au

The cookie _gcl_au is used by Google Analytics to understand user interaction with the website. For example, for Google Analytics to determine that two distinct hits belong to the same user, a unique identifier, associated with that user, must be sent with each hit.

Duration: Persistent

Type: Analytics

3rd Party Share: Google

ajs__group_id

Used with Hotjar’s Segment integration to track users website behaviour anonymously for performance monitoring

Duration: 1 Month

Type: Marketing

3rd Party Share: Hotjar

_vwo_uuid_v2

Allows for A/B testing and monitors site performance

Duration: 1 Year

Type: Analytics

3rd Party Share: Visual website optimiser

Auth0.ssodata

This cookie allows users to re-authenticate last used log in credentials with User ID and connection ID of the last user logged in stored locally to enhance user performance and experience of the website.

Duration: Persistent

Type: Preference

3rd Party Share: N/A

CookieConsent

This cookie is for consent tracking purposes

Duration: 8 months

Type: Necessary

3rd Party Share: N/A

CookieConsent-legacy

This cookie is for consent tracking purposes

Duration: 8 months

Type: Necessary

3rd Party Share: N/A

We use cookies on our site.